Mick Fanning has failed in his bid to win a fifth Bells Beach World Surf League event.
The Australian was eliminated by in-form South African Jordy Smith in the semi-final in tricky conditions at the Victorian break on Sunday.
Smith dominated the last four match-up between the pair, scoring a two-wave total of 17.17 out of 20, including a nine-point ride.
Fanning couldn't get the ride he needed to overhaul the 28-year-old, ending with 13.90 to lose by 3.27 points.
It's just the second time in the past six years Fanning hasn't rung the bell at the iconic event.
It may also be the last time three-time world champion Fanning surfs in a tour event in Australia, with the three-time world champion set to take an indefinite break from the tour.
Smith will now face world No.1 Matt Wilkinson, who continued his remarkable early season form to secure a first final at Bells Beach.
Wilkinson, who claimed his maiden tour event win on the Gold Coast last month, was unstoppable in his semi-final against Brazil's Italo Ferriera.
The NSW surfer scored an 8.00 and a 9.27 to finish with 17.27 and beat Ferriera by 4.87 points.
Regardless of the result of the final, Wilkinson will retain top spot on the world tour ranking heading into the final leg of the Australian swing at Margaret River in Western Australia.